Why is Emotional Connection important?
We’re on the edge of the fifth industrial revolution. The way we work has always changed. Now it really will transform. Huge advances in technology are already making massive impacts. Artificial intelligence will redefine how we work and even who does the work. The one constant we can create through this transition period is good internal communication with our employees. Whoever and wherever they are and whatever they are doing in a new era of work.
Where are we going? Where do we fit in? One estimate suggests that the average number of internal-business emails sent and received every working day exceeds 126 messages (and the average employee checks their emails 36 times an hour). It’s too much to take in, let alone take action.
No wonder then that approaching half (41%) of UK employees say they don’t feel in sync with their organisation’s goals (2019, Gallup). How can you align to clear directions while you struggle with an overload of unfocused information?
Why bother fixing it? Here’s why. Employee productivity increases by 20-25% where employees feel connected to their organisations (McKinsey Global Institute). Even more important when they are working remotely.
To work, connection needs to be personal. Every workforce is made up of individuals. Obvious but often forgotten. Today’s teams are multi-generational, disparate, dispersed and remote. To work together well, their different needs must be understood and reflected in the way you connect with them. How do you cut through the background noise? How can you make sure the right messages reach the right people through the most effective channels? (Because if they don’t, nobody will hear the call to action.) The answer lies in emotionally connected Line Managers, skilled in working with remote teams.